| Having a strong and effective website which is easy to navigate and easy to find is a critical aspect of your marketing. |
A good
website: is
appealing visually has quick clicks and ease of use (photos load quickly) is up-to-date
and features reasons for viewers to return frequently; i.e. education, blog, tips of the month, free contests has button bars
on nearly every page has bulleted copy
wherever possible has clever graphics
throughout the site does not look
"techie" or "dry" |
 Other components of a good Web site will vary depending on the kind of business you have. Shopping carts, social media scrolls, daily posts, special opt-in pages, landing pages, all will impact your site. |
| Key Considerations
Include: goals of the site or landing page conversion rates and page performance key
words or placement of your site on search engines number of visitors
viewing your site on-line catalogue capability; shopping cart ease down-loading of information; pdfs etc simplifying complex
graphics and photos for quick viewing giving the visitor
what they want quickly and easily awareness that
various Web browsers will display your site differently |
 Click here to see some examples of websites that Brightwork Advertising has done |
