Speaker Marketing

Speaker Marketing is unique. The owner of Brightwork, Snowden McFall, understands this very well since she is a professional speaker and author and active member of the National Speakers Association. There are specific materials required for the speaking industry and a very definite approach which must be taken to showcase your unique value and set you apart from the competition. Brightwork serves over 35 speakers in North America, assisting them with development of their marketing strategy and brand, right through website, videos and on-going coaching. Here are a few of the services Brightwork provides to speakers. branding, naming company and marketing strategy corporate identity/ logo design/ positioning statement one sheet and business card layout pocketfolder and press kit; testimonial development video/CD rom for speakers bureaus website and ezine presentations skills & story coaching graphic standard development defining statement and elevator speeches client gifts that are consistent with brand book covers, tapeset covers, CD covers, video covers book editing and counseling .

The Stein Advantage Brightwork created all branding, one sheet, pocketfolder, video, video brochure, CD-ROM. speaker coaching,etc. for Dave Stein. "Thank you for the outstanding job you are doing for the Stein Advantage. You are clearly an expert in design as well as in positioning, marketing and coaching speakers." Vivian Stein

Consistency is Key Good speaker marketing is consistent in all marketing materials, with the same brand, typeface, graphics, color scheme and corporate identity. A good logo starts with a great corporate name, a strong logomark related to the brand and a great positioning statement. It shows up in everything from pocketfolder to website. "From the beginning, you really took the time to listen to my needs...you helped me create my corporate name and identity with a great brand, logo, and website....Thank you for the outstanding job..." Dr. Steve Shama www.steveshama.com

Open Minds, Open Doors Janet Luongo is a fine artist, professional speaker, and author of documentaries. Brightwork created her brand, one sheet and collateral to reflect her artistic nature. "The one sheet captures my background as an artist and yet presents me in a professional, high level manner." Janet Luongo

Eggworks This company specializes in e.commerce start-ups and logistics. Brightwork did pocketfolders, presentation kits,corporate ID and collateral. "The logo is beautiful... I have received numeous compliments about it and thehighly profdessional business cards...The strategic advice and coaching was a surprise gift I did not anticpate..." George Ellis

Bill Bruck- Technology Sensei Bill Bruck has worked with five other ad agencies before coming to Brightwork. We were able to tap into his unique Zen approach to technology, which is woven through all of his work. His one sheet showcases his 10+ books on the back and carries through everything right down to the Zen garden client gift.

Karen Lawson A well-established speaker and trainer, Karen Lawson needed an updated logo, one sheet and pocketfolder to demonstrate the excellence of her work. The new approach focuses on her Growing Greatness™ themes. .

Power Golf For author and speaker Cheryl Leonhardt, Brightwork created the company name, researched testimonials, developed the brand , one sheet, and collateral.

Rhythms, Reasons, Results Navigating Life's Ups and Downs Bonni Montevecchi, former TV on air talent, speaks about overcoming life's challenges. Her name, logo, one sheet and website all reflect her unique approach. www.bonnionline,com

Kathleen Wilson is extraordinary as both a world class competitive swimmer who has swum the English Channel and a harpist with the Charleston symphony. Her brand needed to reflect the flow and elegance of her multi-faceted platform style as a professional speaker.	Dale Collie of Courage Builders is a veteran and purple heart who s peaks about courage, and stress management , so Brightwork used that theme to create one sheets, business cards and book cover designs.

For more information,
call Brightwork Advertising & Training 904-940-7355