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Review your advertising and
marketing tools to see if the
following need updating, creating, deleting or improving:
 strategic
marketing plan and implementation
corporate brand
identity, logo, positioning statement
a consistent
graphic standard that applies to all marketing-
same typeface, same logo, same colors
great
business cards- do they truly sell you and intrigue the buyer?
an
unforgettable 30 second elevator speech about your business
powerful,
authentic customer testimonials for use in all marketing
a clear,
easy to read, benefits-oriented brochure
a clean,
eyecatching, fast-loading website with quick clicks
a powerful
direct mail piece that delivers value
a high
value, education-filled newsletter- printed and ezine
a dramatic,
results-oriented print ad for key target markets
a great
trade show booth with your logo, signage, and blow-ups
interesting
and distinctive promotional products that reinforce your brand
a unique,
memorable radio spot targeted to your key markets
an
effective video, CD-rom showcasing your uniqueness
a client
appreciation party or similar good will event
a publicity
plan with meaningful articles to establish your expertise
eye-catching
package, product and label designs matching your brand
an
employee training / retention plan to get them fired up!
an
executive coaching plan for top level leaders
Review this list and see where you could
use professional assistance with your marketing. As a 23 year
old company, Brightwork is more than happy to help.
Call 401-397-6063 and ask for Snowden.
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