Direct Mail is one of the most cost-effective ways to make the most of your marketing dollar. You can target your markets and mail only to your desired client/customer base. For direct mail to be effective, it must:  get the reader involved; with unusual fold or enclosure  be graphically appealing and eyecatching have a strong call to action- why act now "I wanted to let you know how pleased we at AimTech arewith Brightwork and the excellent advertising work you have done for us. Not only have you met nearly impossible deadlines, but you have also generated highly effective collateral for us. The direct mailer you created has generated 650 responses- a 6.5% return. This is much higher than the mailer produced previous to our working with you..." James Beakey, V.P Sales and Marketing, AimTech Newsletters are one of the best forms of direct mail provided:  they are custom made for your market and your audience  they educate and inform and give useful information to the reader  they are graphically appealing with graphics, bulleted copy & subheads  they are self-mailers and don't come in a #10 envelope  they use color effectively - don't do a black only newsletter

Click here to see just a few samples of direct mail
designs Brightwork has developed over the years.

For more information,
call Brightwork Advertising & Training 904-940-7355