Brochures and Collateral

Your company's corporate brochure and collateral materials are very important in terms of presenting your professional image and educating your market about who you are and what you do Always consult an ad agency for guidance- don't do them yourself.

Key points to remember about collateral:

be consistent - use your logo, theme, typeface & all the graphics of your corporate image
be distinctive- the size, shape, color, tone and look of your collateral should reflect exactly  what your business is and the way you do business
do use graphics and photographs with bulleted copy wherever possible
do use third party testimonials to add credibility
make it easy for the reader to instantly perceive what you do and what's in it for them- what are the key benefits for them?
 be different- don't say the same things everyone else in your industry says; show your unique strengths and talents- why use you
be honest- don't make promises you can't keep
identify the top three target markets this piece is going to and position it for those people

"I wish to express my thanks to you and your organization for the magnificent color brochure you were able to create for my dental practice.... It was not only enjoyble but also fun working with you in producing this attractice brochure which my patients are giving rave reviews." Dr. Jack Graceffa, DMD